The 2026 Penrite ProMX Championship presented by AMX Superstores will see the motorcycle accessory retailer continue in its prominent role, with AMX Superstores extending its partnership with Australia’s premier motocross series for another season.

AMX Superstores, which operates stores across the country, alongside a substantial online retail operation, will maintain its position as the ‘presented by’ partner for the championship.

The partnership extension marks another year of collaboration between the championship and a business that has been embedded in the Australian motocross community for many years. As a foundation industry partner of the championship, AMX Superstores has maintained its presence through ProMX’s growth over the past five years.

Rob Farrimond, GM of Merchandise & Marketing, said the decision to continue stemmed from the tangible connection the partnership provides with the sport’s core audience.

“Being the ‘Presented By’ partner, it’s fantastic for AMX Superstores to continue to support Motocross racing in Australia, and to connect with our customers at each round” Farrimond said. “We know our sport is one of the most spectacular, challenging and extreme sports out there today, and we love being amongst it to make the series bigger and better for all fans.”

Peter Doyle, Motorcycling Australia CEO, acknowledged the retailer’s continued commitment to the championship structure.

“AMX Superstores has been part of the fabric of this championship since day one of the ProMX era, and their continued involvement reinforces the strength of that foundation,” Doyle said. “Having a partner with such deep roots in the motorcycle community provides genuine value to the series as a whole.”

About AMX Superstores
AMX Superstores began with a single Melbourne store in 2008 and has grown to more than 45 locations across Australia, with all stores conveniently open seven days a week. AMX also has a full online retail operation for online purchasing, with delivery or click and collect available instore.

The company stocks over 30,000 products across leading brands including Shoei, HJC, Fly Racing, Sidi, Dainese, Alpinestars, Fox and Dririder. The AMX team consists of riders who work across the store network, phone lines and online channels.