EZILIFT Gas Struts has extended its naming rights partnership with the ProMX MXW class for a fifth consecutive season, cementing the Australian-owned brand’s long-term commitment to women’s motocross.

The renewed agreement ensures the EZILIFT MXW class will contest selected rounds of the 2026 Penrite ProMX Championship presented by AMX Superstores, continuing a partnership that began in 2022. The category has grown significantly over that period, with increased field sizes, deeper talent pools, and expanding fan engagement across ProMX events.

This renewal marks the first season of the partnership since the acquisition of Brandlines, the owners of EZILIFT, by Penrite in 2025. EZILIFT now sits within the Penrite portfolio, strengthening the two brands’ shared commitment to the ProMX Championship, and the development of female athletes at a national level.

The 2026 season also brings added excitement with the arrival of reigning AMA WMX Champion Lachlan “Lala” Turner from the USA for a full campaign with Monster Energy Yamalube Yamaha, setting up a compelling showdown with four-time defending EZILIFT MXW titleholder Charli Cannon. Their battles during the 2025 FIM Oceania Women’s Motocross Cup at Wonthaggi, Victoria, and on US soil throughout the 2025 AMA WMX Championship provided a preview of what’s to come when the gate drops for Round 1 of the championship at Wonthaggi this year.

EZILIFT Gas Struts are engineered in Australia to fit tailgates, boots, hatches, ute covers, toolboxes, and more, and are available at all major auto parts stores.

Peter Doyle, CEO of Motorcycling Australia, on the ongoing support for the women’s division:
“The continuation of EZILIFT’s partnership with the MXW class is fantastic news for the ProMX Championship. Their commitment, now spanning five years, has been instrumental in providing a stable and high-profile platform for female motocross riders in Australia,” said Doyle.
“The depth of talent in the MXW class grows stronger every year, and with the addition of an international champion like Lala Turner lining up against our own four-time titleholder Charli Cannon, the 2026 season is shaping up as a can’t-miss spectacle. With EZILIFT backing the category, the future is incredibly bright.”

Mark Luksich, CEO of Brandlines added: “It is incredibly rewarding to see EZILIFT’s support of the MXW class continue into this new era. For the Luksich family, motorsport has always been about community and growth, and watching this category flourish over the past years has been a highlight.
“Now, as part of the Penrite family, EZILIFT is in an even stronger position to support these incredible athletes. To have a rivalry of this magnitude; Charli Cannon’s legacy against Lala Turner’s international credentials, playing out under the EZILIFT banner is a testament to how far women’s motocross has come. We are looking forward to seeing the EZILIFT MXW class continue to thrive and inspire the next generation of female riders to come.”

About EZILIFT:

EZILIFT is an Australian-owned brand specialising in gas lift supports for a wide range of applications, including vehicle tailgates, boots, hatches, ute covers, and toolboxes. Distributed nationally and available at all major auto parts stores, EZILIFT is engineered for quality and reliability.

About EZILIFT MXW:

EZILIFT MXW is the official women’s senior national motocross competition class in Australia. Open to riders sixteen years of age and over competing in an open class structure on 122cc to 150cc two-stroke and 250cc four-stroke motorcycles, the MXW class has seen many great champions emerge over recent years and go on to international success with the likes of Charli Cannon, Meghan Rutledge, Maddy Brown and Jess Moore all enjoying successful careers.